Authority – Definition
If I believe you’re an authority, I’ll be more willing to fulfill your request.
Examples of Usage in Marketing and Advertising:
- A popular example of utilizing the authority influence rule is in the advertising of medicines and medical products. Appearance of doctors and actors dressed as doctors in such advertisements is a common thing.
- Recommended by “Institute XYZ.”
Bibliography:
- Cialdini, R. (2000) Influence: Science and Practice. (B. Wojciszke – translator.) Gdańsk: GWP (Original publication year: 1993)
- Dolinski, D. (2008) Techniques of Social Influence. Warsaw: SCHOLAR